Asian Flush/Alcohol Flush

What is an "Asian Flush" (otherwise known as alcohol flush)?

The biochemistry of alcohol processing has the answers.

When alcohol, a mycotoxin, is introduced to the bloodstream, it is processed by the liver and kidneys to remove it as quickly as possible. This is a multiple step process that involves converting alcohol (ethanol) to acetyl aldehyde and then converting acetyl aldehyde to acetic acid that is then used by the body. It is the acetyl aldehyde that causes most of the damage associated with alcohol consumption including what we know as a hangover. There are a group of people who have a gene variation that prevents the efficient processing of aldehyde. What this means is that these people can turn alcohol to aldehyde fast, but can only process aldehyde to acid slowly. The practical upshot of this is that very small amounts of alcohol cause unusually large reactions. The most obvious reaction is a flush in the face that turns the drinker bright red and a feeling of rising heat. When a person drinks alcohol it negatively effects the body in 3 ways:

  1. The body becomes dehydrated due to the need for the kidneys to process the alcohol, often combined with increased activity from a night out. Most people assume that dehydration is about water and so there is a common myth that drinking glasses of water equal to glasses of alcohol will reduce the effects of alcohol. In reality the body requires a salt/bicarbonate solution (which is why rehydration drinks such as Gastrolyte are so salty) and paradoxically drinking excess water can make dehydration worse. When water is taken in but no salt, the kidneys excrete the excess which results in a little more salt loss that increases dehydration. To properly rehydrate a combination of essential salts (sodium, potassium, magnesium, zinc etc.) and water is needed.

  2. Secondly the aldehyde produced from consuming alcohol causes cellular damage and food malabsorption, this results in high usage and poor replenishment of several vitamins essential to good function. Over the long term (in alcoholics for example) this can be serious and life threatening, however for sensible drinkers it results in acute loss and a feeling of general “unwellness” until the body’s reserves are returned to healthy levels – thus a hangover and the graving of fatty, salty food and fruit juices (the sources of A, D, K, B group and C vitamins). This is also why a “Berrocca” style high dose multivitamin works for some people.

  3. Finally, and most importantly the break-down of alcohol into aldehyde causes a low level systemic inflammation event. For everyone this eventually results in a general feeling of stiffness as well as poor cognitive function and headaches. This is the source of the symptoms that we tend to think of as a hangover. For people with poor aldehyde processing it also has the immediate effect of creating symptoms similar to an allergic reaction which results in the flush and heat, as well as in certain circumstances difficulty in breathing.

How does PreEvent work?

PreEvent is a unique combination of natural ingredients that addresses all three of these causes and supplies you with what you need to increase your ability to process aldehyde as well as the ability to limit the damage from the aldehyde while it is still in your system. It has been shown that the active ingredients in PreEvent (specifically sugarcane) increase the activity of ALDH2 (the gene that processes aldehyde) as well as being a very effective anti-inflammatory. The other natural ingredients in PreEvent help replenish essential vitamins and prevent dehydration by replenishing electrolytes.

PreEvent is a combination of plant foods that are high in antioxidants, minerals and vitamins that have a proven anti-inflammatory function and a settling effect on the stomach, with natural Himalayan rock salt – a good source of the salts and minerals you need, rapidura, whole sugarcane juice that is packed with vitamins, f electrolytes and “good sugars” for an energy boost as well as a super shot of vitamin C to provide a quick protective boost and get the evening going.

For centuries fresh sugarcane juice has been known to be an excellent source of micronutrients and has been used as a medicine by every culture where it is native. The first recorded Chinese medical text, the Huangdi

Neijing, listed sugarcane juice as a treatment for hangovers. A quick search of sugarcane and hangover will result in many cultures using it as a cure. The problem with sugarcane juice is that for it to work it must be fresh (less than a few hours old) PreEvent captures the goodness of fresh sugarcane in a powder and fortifies it with all the other components you need to deal with a big night out.